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About Us

Social Media Share Personal Branding Ses

Co-Founder |
Head Accountant  at Strategic Books, LLC

Hi, I'm Diana!

Here is a little about me personally...I am a wife and mom of three. I love to dance and sing like no one is watching (I am not good at either) My passion is empowering others to have a more mindful money mindset and understand their numbers.

Now a little about me professionally... After college, I started an internship at a tax firm where I became lead AR and eventually small business taxes for almost two years. Due to a medical condition preventing me to drive, I took over all thing's back office for my husband's new electrical company. In doing this work, I realized that the lack of bookkeeping and budgeting could seriously leave us bankrupt. Through continuing education and hard work, I discovered in this process mindset was also a key factor in keeping my home and business life together. 


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Co-Founder |
Lead Bookkeeper at Strategic Books, LLC

Hello, my name is Elsa Fernandez, I am a wife and a mom to four rescue pups and a cat. I love to play trivia games and travel. My passion is my family and helping others any way I can. 

I have been preparing personal tax returns for over 15 years. Diana and I, both Certified QuickBooks Advisors, teamed up and created Strategic Bookkeeping to empower women-owned businesses. Together, we have helped several small business owners gain clarity of their numbers and transform their chaos into cash through proper bookkeeping.

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Let's work together!

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